Three the fresh Lego rates – the female experts – were revealed. However, why does the brand new toymaker’s portrayal of females trigger for example debate?
A beneficial palaeontologist, a keen astronomer, an excellent chemist – to the pantheon regarding kid’s toys stride three the Lego emails. Not too shocking. Except the newest researchers are all females.
She is proud of the result
Model sites will often have a great girls’ area centered on dolls, activity and you can cleanup, says Dr Heather Williams, a healthcare physicist and you will co-manager from strategy classification Technology Grrl. Alternatively, males are given research, design and you may combat. Stereotypes was instilled very early, she contends. “Little girls is shed in caring positions and you will men since wade-taking protagonists. I really don’t thought that is healthy.”
Lego finds out in itself a button battleground on the discussion about toys and you can intercourse stereotyping. It’s not only the fresh world’s second prominent toymaker – trailing Mattel – however, a firm regarding the proper, Scandinavian view of youngsters.
The new Danish providers try greatly criticised for Lego Family, a variety intended for female introduced a couple of years in the past. They has actually four ladies who are now living in the imaginary section of Heartlake and https://datingrating.net/escort/greeley/ you may is sold with a cosmetic salon, a vet, pool and modifiable vehicles. Critics attacked the fresh pastel colours and you can life of recreation led of the the fresh characters. Continue reading “How performed Lego feel a gender battlefield?”